Understanding common biases

Click on the below accordion to learn about common biases. 

Affinity or Similarity

When we treat people more favourably, because they are like us or others we like in some way or have shared commonalities.

It can result in choosing people we get along with regardless of skillset or experience.

Confirmation

Occurs when we we make decisions or draw conclusions about people and situations based on our own experiences, and then interpret or search for information that confirms these views.

This often results in making quick judgments that have long-term influence.

Halo effect

This bias is where a person's viewed positive or negative traits influence the way they are perceived by others across all areas of their personality.

An example of this is when someone is attractive, they may be perceived to perform better or be nicer without evidence of this.

Sterotyping

Where we have an expectation of someone based on the characteristics of the assumed group they belong to.

These assumptions get in the way of learning about the individual in front of you.

Group attribution

The belief that the characteristics of an individual group member are reflective of the group as a whole (e.g. All people with the same disability have the same needs).

This bias also results in the assumption that the perceived group characteristics are true for all members.

Popularity or in-group

Where individuals are given preferential treatment as they appear to be a member of the same group as the decision maker or are a part of a perceived popular group.

Status-Quo

The desire for things to stay relatively the same, resulting in actively seeking out people and situations that feel comfortable and similar.